Bus back panel advertising
Early variants on the bus back panel concept
Date: 2021 – 2023
Skills: Brand marketing and design
Summary: Part of my role involved working and collaborating with Customer Success and Marketing stakeholders by producing collateral that seamlessly connected the Coviu digital brand to all other marketing materials, such as:
– T-shirt brand design to convey the brand while during telehealth consults or training
– Promotional advertising on buses – encouraging remote consultations (during COVID)
– Social Media marketing
– Cross-promotions and event posters
T-shirt branding for employees during video training events and webinars
Co-promotional partnerships (half-page ad)
Co-promotional partnerships (full-page ad)
