In the discovery phase I researched a collection of new brands in the arena of digital health.
This helps to understand the colour, typography and iconography choices. Every brand is distinctive and focus on a very specific area of digital health and the service provided.
The concepts below are a collection of variants that are based on the current lung motif.
It is an exploration in different ways the lungs can be reinterpreted.
The following concepts were part of an ongoing creative process and should not be considered as final artwork.
Each set of variations is based on a series of experiments on lungs shape motif. The lungs are an important part of the ResApp Health brand. The lungs ( healthy lungs ) are an iconic visual that represents the source of ReApp’s care diagnostic solution for Telehealth.
Set 1
Set 2
Set 3
The concept images below are to help provide a contextual view
of the concept logo across different formats.
The project is broken down in the following areas:
- Brand research
- Iconography
- Typography
- New concepts
- Contextual Mockups
Please note: All digital design work produced by me was done as an employee of ResApp Health Limited.
