Summary: One of my favourite projects at Tiny ( formerly known as Ephox ) was developing their brand identity by taking the name of their flagship product (TinyMCE) and adapting it as the company name.
This was a big change for the company which has helped to enhance the brand and improve the brand awareness to prospective clients.
Working with company stakeholders by going through design iterations, designing primarily in Adobe Illustrator and using Sketch / InVision to enable collaboration and feedback for overseas branches to have an input on the development of the personality.
Please note: All digital design work produced by me was done as an employee of Tiny Technologies.
Defining accurate colour names for swatches to be used for online collateral.