The following concepts are part of an ongoing creative process.
Each set of variations is based on a series of experiments on lungs shape motif. The lungs are an important part of the ResApp Health brand. The lungs ( healthy lungs ) are an iconic visual that represents the source of ReApp’s care diagnostic solution for Telehealth.
Date: 2019 – 2020
Client: ResApp Health
Skills: Sketch , Illustrator
Summary: As product designer at ResApp health one of the key tasks was to enhance the brand identity by complimenting the existing logotype, enhancing the ResApp Health ‘lungs’ motif as a central icon of the business focus.
This project required significant brand research. Looking at competitor brands in a niche digital health market and becoming aware of the conventions in that industry in terms of colour, iconography and typography.
This project required significant brand research. Looking at competitor brands in a niche digital health market and becoming aware of the conventions in that industry in terms of colour, iconography and typography.
The project is broken down in the following phases:
- Brand research
- Iconography
- Typography
- New concepts
- Contextual Mockups
Please note: All digital design work produced by me was done as an employee of ResApp Health Limited.
