ResApp Health brand re-design


The following concepts are part of an ongoing creative process. 

Each set of variations is based on a series of experiments on lungs shape motif. The lungs are an important part of the ResApp Health brand. The lungs ( healthy lungs ) are an iconic visual that represents the source of ReApp’s care diagnostic solution for Telehealth.



Date: 2019 – 2020
Client: ResApp Health
Skills: Sketch , Illustrator
Summary: As product designer at ResApp health one of the key tasks was to enhance the brand identity by complimenting the existing logotype, enhancing the ResApp Health ‘lungs’ motif as a central icon of the business focus.
This project required significant brand research. Looking at competitor brands in a niche digital health market and becoming aware of the conventions in that industry in terms of colour, iconography and typography.

The project is broken down in the following phases:

  • Brand research 
  • Iconography 
  • Typography
  • New concepts
  • Contextual Mockups


Please note: All digital design work produced by me was done as an employee of ResApp Health Limited.