The IntegraPay Initiative
The Amego concept was a web based payments app, designed to work like a digital wallet but for specific customers and businesses that use IntegraPay recurring billing payment processing software.
Managing payments as well as helping users to monitor expenses and future payments.
As a new concept, this would involve several UX artefacts as well as brand design and UI work.
Stakeholder Interviews, Contextual Enquiry and Surveys
I interviewed the stakeholders to understand what they were trying to achieve. Asking essential questions re:
- Project vision
- Who are your users?
- Value proposition (what problems does this product solve?)
- Competition, customers and user goals, etc..
Since the company already have a product in the same business sector it was easy to put together a survey to gather quantitative data and understand how existing customers use competing products – to better understand their habits and frustrations.
The survey analysis would produce statistics to better understand what types of features and functionalities they require to richly improve the user experience.
Competitor Analysis
I conducted competitor analysis to better understand the market and each product’s offerings. I focused on identifying their positioning and differentiators and I compared their features to my own list of requirements for a minimum viable product (MVP).
What I discovered was great potential for our product to fill a hole made by competitors – due to flaws in various areas of their existing online products.
Personas
I created personas for each user tier envisioned for my product. This was a good way to combine my qualitative and quantitative research and added a layer of real-world consideration to my design. Each persona was representative of a ‘typical’ user.
Click image below to zoom in
User Flows and Sitemaps
The user flows and sitemaps were created with the BA – showing more in terms of business processes. From the customer / user journey , to the flow of funds back end process.
I generally prefer to show more in terms of the customers’ journey but every projects requirements are different.
Low-Fidelity Wireframes & early prototypes
I created low-fidelity wireframes for the product page and application using Balsamiq and Powerpoint.
This was a quick and effective way to organise the site content and page layout.
Clickable demo
For various reasons we were able to utilise an existing Bootstrap theme and basically re-skin it to adopt the look and feel based on the structure of the lo-fi / hi-fi wireframes. We built a basic prototype to convey the user flow with the customer in mind.
