Summary:
UX/UI research to develop discovery assets
for a wealth asset management app. This includes a
persona of the target market with interview questions
to understand the mindset and build an iterative
prototype to test functionality.
Utilising AI tools to build an initial discovery prototope – Base44 prompt engineering to build a marketing website that entices the user with stats and visuals. Then building an admin demo (Figma Make) to showcase the basic functionality of the wealth asset management app with sample content.
These elements are not the final output but are tools for usability testing to gauge more understanding from the target user. From basic interview information converted to a persona – the initial UI focused on an overview of analytical and statistical data on all the assets.
Marketing website: https://meridian-wealth-management-2e5fabfd.base44.app/
Admin demo: https://stock-serifs-17285693.figma.site/
Click thumbnail to view persona
Click below to view user journey
